How to Send Popup Stats to Google Analytics

Enable Google Analytics Tracking #

From your WordPress admin dashboard, go to Popup Maker > Settings > Extensions. 

Check Enable Google Analytics Tracking?

Go to our How To Set Up GA4 in Popup Analytics guide to finish connecting Popup Analytics to Google Analytics using GA4.

Heads Up!

These next steps were for Universal Analytics (Google Analytics older version). Google will stop sending stats to Universal Analytics properties starting July 1, 2023.

Popup Analytics now supports Google Analytics Version 4 (GA4). Head over to our How To Set Up GA4 in Popup Analytics guide to connect your popup stats to Google Analytics today!

Enter your UA Tracking ID in the Enter your GA Tracking ID. field.

Click Save.

That's it. Your popups will now send open, close, and conversion stats to your Google Analytics UA property.

You might need to wait up to 48 hours to see stats in your Google Analytics reports. So, don't panic if you don't see them right away.

Remember, not all of your visitors want their actions tracked. That means they can use analytics blockers or opt out of analytics browser cookies. When that happens, their popup events may never reach your reports.

If you need more help, visit the Google Analytics support page or reach out to our support team.

Popup Maker lets you change the default popup event fields ( Category, Action, Label, and Value) that show up in your Google Analytics report. Enter the text you want for each field.

For example, if you change  Category to "Popup Maker", you'll see "Popup Maker" in your Event Category report.

If you add a "PUM" prefix to your  Action fields, you'll see the "PUM" prefix in your Event Action report.

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