What is a Popup Trigger?


Triggers control when your popup will be displayed. Once the trigger event occurs, your popup will display on your website. Each popup can have multiple triggers. Find triggers under the popup editor.

In the following video, we create a Trigger and a Cookie all in the same action - take a look:

List of Available Triggers

Free Triggers

All of these triggers are available to all users of Popup Maker regardless of their product level or license.

Time Delay Trigger / Auto Open

  • Description: The most popular of all the triggers is the time delay trigger. If you want your popup to display after a set time passes or even immediately then this is the trigger for you.
  • Uses: One of the most effective uses of the time delay trigger is promoting special offers to your customers, from opt-in offers to flash sales.
  • Time Delay / Auto Open Triggers Documentation

Click Open Trigger

  • Description: The click open trigger displays a popup on your site when the user clicks an item, including but not limited to: buttons, text, and links. Click open popups are elegant way to store on-demand content for users and present it to them tastefully.
  • Uses: Click open triggers have practically endless uses and zero limitations. Most popular uses include opt-ins for basically every situation imaginable, as well as lightbox style applications, or putting different types of visual media inside your popups. Click open triggers can also come in handy when you want to add content to a page for users to view, but you don't want them to switch pages to view it.
  • Click Open Trigger Documentation

Paid Triggers

These are the premium triggers available on the  Popup Maker Extension Marketplace.

Exit Intent Trigger

  • Description: Capture and engage users you would normally miss with exit intent. Your popup will be displayed when a user's cursor makes an abandoning maneuver. If you would like to explore the functionality of Exit Intent, check out our Exit Intent examples page.
  • Uses: One of the greatest uses for the Exit Intent Trigger is presenting enticing or special offers to users at the exact moment they are about to abandon your site.
  • Exit Intent Documentation
  • Own an Exit Intent Trigger and increase subsribers and revenue

Scroll Trigger

  • Description: Your popup will be displayed when a user scrolls a specific distance set to your liking or when the trigger hits a certain element.
  • Uses: Use scroll triggered popups to funnel users and present your content funnel when they scroll to the bottom of a page. Or, present them with a personalized message while they're scrolling on your support page, for example - because everyone needs a little interaction when scrolling through support.
  • Scroll Trigger Documentation
  • Own a Scroll Trigger and add versatility and efficiency to your website.

AJAX Login Modal Triggers

Force Login
  • Description: This trigger will automatically open your login popup when a user arrives on your whole site, or specified page(s)/post(s). The Forced Login Trigger forces users to login before they can proceed to the site content, therefore the close button will be disabled and removed.
  • Uses: This trigger is the best way to control your content! This trigger is usable with Login and/or Registration Modals, as part of the AJAX Login Modals Extension.
  • AJAX Login Modals Documentation
  • Own the AJAX Login Modals Extension and streamline, plus add versatility to, your website.
Click Blocking
  • Description: The Click Blocking Trigger functions the exact same way as our Click Open Trigger, including the five different methods to trigger the popup, the only difference is that when a user clicks the targeted element, they will be presented with a login popup, instead of a traditional popup. Once logged in, the user will be forwarded to the action the link is attached to, whether a file download, hyperlink, etc.
  • Uses: This trigger is another great, but slightly different way, to control your content. Works great for file downloads!
  • AJAX Login Modals Documentation
  • Own the AJAX Login Modals Extension and streamline, plus add versatility to, your website.

Age Verification Triggers

Age Verification
  • Description: By design, the Age Verification Trigger is essentially an Auto Open Trigger with the Close Button Disabled - the Trigger doesn't have any specific features itself. Simply one click setup.
  • Uses: This is the Trigger you'll use when creating a basic Age Verification Modal.
  • Age Verification Documentation
  • Own the Age Verification Extension create an air-tight security system from underage users.
Failed Age Redirect
  • Description: When a user fails to enter an appropriate age or they hit the exit button in your Age Verification Modal, we can use the Failed Age Redirect Trigger to keep them from accessing the site if they decide to come back and try again (until the cookie expires).
  • Uses: This is an essential component of the Age Verification Extension that will allow you to completely lock your site down from users who are underage.
  • Age Verification Documentation
  • Own the Age Verification Extension create an air-tight security system from underage users.


  1. You can have multiple triggers, and even multiple triggers of the same type.
  2. When you create a Trigger, it will create and assign a Cookie to itself by default, if no Cookie exists for that Trigger.
  3. Triggers CAN check for multiple cookies.
  4. Click open triggers generally require additional setup. Read more on using Click Triggers.